 |
 |
 |
| Estée Lauder Sacks Prescriptives |
|
 |
| ABOVE: Prescriptives Magic Liquid Powder; LEFT and BELOW: Flawless Face Primer and Moonbeam Eye Color. |
| Photos courtesy of Prescriptives |
Posted: Friday 18 September, 2009
If you like Prescriptives products, you’d better stock up while you can: On Sept. 17, Estée Lauder Companies announced it will stop production and global wholesale distribution of the brand by Jan. 31, 2010. The brand will still be sold online at www.prescriptives.com while inventory lasts.
In a statement posted on the company’s Web site, Estée Lauder President and Chief Executive Officer Fabrizio Freda indicated that the company would focus on strengthening core brands and creating turnaround plans for underperformers. Brands that don’t respond to revamping efforts may be discontinued, as Prescriptives was.
 “After a thorough analysis of the Prescriptives brand, management concluded that the brand’s long term business model is no longer viable given the current market environment,” Freda said. He added that the company will try to place as many affected employees as possible in open positions within the company.
“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Freda. “Ultimately this action allows us to focus on those areas which we expect to benefit the Company, our shareholders and business partners. We intend to work closely with our retail partners and continue to communicate with our consumers to ensure a seamless transition.”
Prescriptives had been sold in the United States, Canada, the United Kingdom, Ireland and Australia. Toll-free consumer support numbers have been set up in North America (877-819-2968 for English-, Spanish- and French-speaking customers), the United Kingdom (0800 088 4168) and the Republic of Ireland (1800 936 080).
For Beauty Breakdowns featuring Prescriptives Magic Liquid Powder, and other Prescriptives products, visit www.Makeup411.com.
|
|
|
|
 |
|
| |
|
|
Make-Up Artist Magazine Features Michael Jackson Retrospective - Monday 06 July, 2009 |
| Following the recent death of Michael Jackson, Make-Up Artist magazine’s next issue (#79) will feature a retrospective of the King of Pop,
featuring interviews with a number of make-up artists who worked with
Jackson over the past three decades, as well as some exclusive,
never-before-published photos. |
 |
|
Web Exclusive: Hellboy 2: The Golden Army, Young Hellboy - Monday 04 August, 2008 |
| From a make-up perspective, the first major character to appear in Hellboy 2 is
a younger version of the hero, seen in a 1955 prologue with Professor
Broom (John Hurt). The Young Hellboy character was created by the
Barcelona-based company DDT Efectos Especiales and played in a
gender-bending twist by the company’s Montse Ribé. |
|
|
|
Iranian Make-up Innovator Dies at 65 - Wednesday 14 May, 2008 |
| Iranian
movie make-up artist Farhang Moayyeri died May 10 in Tehran of cardiac arrest.
He was 65 and had already fought a long battle with lung cancer, the Iran State
News Agency reported.
Moayyeri
created several make-up designs and prosthetics for Iranian theater, television
and film. He is best known for creating make-up for the films of Bahram Beizai,
Mas'ud Kimiai and other well-known Iranian directors.
According
to the ISNA, Moayyeri was born in 1943 and began his career acting on The
Brick and the Mirror (1965), then tried directing before entering the make-up
industry in 1978. He created the make-up for Bashou, the Little Stranger (1986), Maybe Some Other Time (1988), Killing Mad Dogs (2001) and
other films.
Mohsen
Maleki, head of the Iranian Association of Make-Up Designers, expressed sorrow
over Moayyeri’s death and described him as the father of modern Iranian make-up
design. Moayyeri was honored by the association in 2006 for his efforts to train
new generations of artists in Iran's film industry.
|
|
|
|
Wake Up to Make-up! - Thursday 11 December, 2008 |
Australian make-up artist Napoleon Perdis has his own schools, his own cosmetics line, and now, his own reality show: Get Your Face On.
The program, filmed at Perdis’ flagship L.A. store, follows 12 make-up
artists as they vie to become his protégé. The one-hour, 10-episode
show debuted Dec. 8 on the TLC network and is airing every weekday
morning through Dec. 19. We asked Perdis to tell us more.
|
|
|
|
|
|
|
 |
|
|
 |
IMATS U.K. Bigger, Better |
|
|
Tim Burton's 'Wonderland' |
|
|
Moving Fashion Forward |
|
|
Gods and Monsters |
|
|
Box Set |
|
|
Where Wolf? There Wolf. |
|
|
Bronze Age |
|
|
|
| |
| About Make-Up Artist Magazine |
| Order IMATS Tickets |
| Make-Up Artist Store |
| Where to Find Make-Up Artist Magazine |
| Suggested Links |
|
|
