Key Publishing Group is your portal to the make-up industry. The company was founded by Emmy Award-winning make-up artist Michael Key to educate, connect and inspire artists and make-up lovers around the world. Here’s how our small, dedicated staff makes that happen:
Key started Make-Up Artist magazine in 1996 as a simple flier called Craft News; since then, it has become the make-up community’s top resource for innovative make-up techniques and the latest industry news and trends. Read in more than 70 countries, Make-Up Artist is a bimonthly source for pros and aspiring artists working in film, fashion, TV, theater, retail and beyond. But the helpful tips, inspiring images and insider information have been a big hit with the public, too. We reach generations of artists around the world through the pages of our magazine and our interactive tablet edition. An in-development online edition of the magazine will provide another way for us to reach artists. makeupmag.com
The International Make-Up Artist Trade Show (IMATS) is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Guests come from around the world to meet other professionals, learn new techniques and get updates on the latest products. Industry leaders (including Oscar and Emmy winners) conduct classes and demos at IMATS, and new products debut there. Before IMATS, there were no trade shows specifically for make-up artists, although the demand was there. IMATS made its 1997 debut in Los Angeles; today, the show is held six times annually: in Los; New York City; London; Vancouver, B.C.; Sydney; and Toronto. imats.net
OUR DIGITAL PRESENCE
Our digital reach far exceeds our print and tablet editions: We have hundreds of thousands of social-network followers—a number that’s growing daily. With four websites and a social media presence on the major channels, it’s easier than ever for make-up artists—aspiring and professional—to find us. Our websites provide valuable, exclusive content. Makeupmag.com features breaking industry news, a database of international make-up schools and the Make-Up Artist store, which stocks issues of Make-Up Artist magazine, exclusive apparel and more. Makeup411.com is famous for its Beauty Breakdowns, which reveal what products artists used to create celebrity looks; the site also offers a cosmetics database and advice from industry experts. IMATS.net gives IMATS show-goers all the information they need on all our events, from buying tickets to previewing classes.
Key Publishing Group is based in Vancouver, Wash., just miles from Portland, Ore. Our small staff thrives on challenges and working with the make-up artist community to provide resources and inspiration. With backgrounds in TV and film production, magazine journalism and make-up artistry, we know how to wear the various hats needed to get the magazine, IMATS and digital messages to you. To see our office, visit officesnapshots.com.