It Cosmetics staff

Celebrity artists of the beauty and film industry turned out Jan. 19 in Manhattan for It Cosmetics’ celebration of the It Artist program—their new complimentary membership program for make-up artists, salon professionals and make-up and cosmetology students. It Cosmetics also previewed the launch of their latest products Confidence in a Compact and Heavenly Skin Brushes.

The chic event was set up with displays of products, beautiful swag bags filled with goodies for attending artists and a Boomerang photo booth with the It Cosmetics logo splashed across the backdrop.

It Cosmetics Confidence in a Compact samples
It Cosmetics It Artist launch party
It Cosmetics staff and Vice President of Education Shannon Pririe (right)

Celebrity make-up artist Dani Fonseca had to say of the event, “I was very excited to join my community in seeing It cross over into the pro world. The night was fun and a great intimate congregation of our industry’s finest film and beauty artists and experts. We use the products on ourselves and are more than elated to be encouraged to use them on our clients. Make-up that’s good for your skin is in!”

The new products seemed quite popular among the guests. Shannon Prire, the VP of Education at IT Cosmetics said, “It Cosmetics Confidence in a Compact is a game-changer for the beauty industry. It is the first-ever solid serum with full coverage pigments and SPF 50 physical-only sunscreen—it is your one stop, go-to product that feels and looks like second skin. And paired with our new patent pending Heavenly Skin Skin-Perfecting Brush that actually has anti-aging ingredients infused into the brush hairs, you will achieve complexion perfection with every brush stroke!”

It Artist members will be offered free shipping on orders over $25, product education, exclusive offers, a new discount tier for make-up and cosmetology students and sponsorship programs. We should also expect to see It Cosmetics presence at industry events as the brand is planning on making It Artist a priority over the next year.

All photos by Erik Walter