Jordan Liberty_Frends
Jordan Liberty on the set of the Frends Beauty campaign | Photo by Deverill Weekes

Top beauty and make-up effects artists converged at Los Angeles’ FD Photo Studio on July 19 for a Frends Beauty shoot. Over the course of an 11-hour day, the artists created individual looks to promote the store’s range of products.

Matthew Mungle_Frends
Matthew Mungle in action | Photo by Deverill Weekes

“In the morning, beauty artists worked with the models to create a beauty look, and then once those were completed and shot, [the models] got out of make-up, then sat with the effects artists,” explained Frends’ marketing director, Matt Morelli.

In the beauty artist camp, Kristofer Buckle went for old Hollywood glamour with a touch of dominatrix on model Brooke Gwinner. Carlene Kearns, meanwhile, turned model Stephanie Thomas into a sexy, smoky, bronze-y bombshell. Jordan Liberty’s high-fashion look for model Alex McKibben included dark smoky eyes and structured nude skin and lips.

Thomas later sat for effects artist Eryn Krueger Mekash, who turned her into a Bride of Frankenstein giving herself plastic surgery. Gwinner got a witch hag look from Matthew Mungle, while Richard Redlefsen crafted a decrepit witch look for McKibben. Hairstylist Kim Ferry contributed to all the looks; Chloe Sens, Lea Willard and Jen Giragos served as make-up assistants. 

Eryn Krueger Mekash with assistant Chloe Sens
Eryn Krueger Mekash (center) and Chloe Sens transform model Stephanie Thomas into a Bride of Frankenstein character
Photo by Deverill Weekes
Richard Redlefsen_Frends
Richard Redlefsen in action | Photo by Deverill Weekes

“We were promoting the fact that whether you need to create anything from the beauty to the beast, and anything in between, Frends has you covered,” Morelli said.

Look for the work of Kearns, Krueger Mekash and Sens in Issue 116 of Make-Up Artist, available now. More final looks will appear in the company’s ads in upcoming issues of Make-Up Artist.