Who’s excited for Halloween?! If you’re still brainstorming costume ideas, we wanted to inspire you a little. Kerry Herta recently did an awesome make-up for an American Horror Story: Apocalypse promo campaign. Here, she shares her tricks behind the look. Check out the make-up breakdown below.

American Horror Story: Apocalypse campaign image

The Breakdown

Kerry Herta: “For this Season Eight of American Horror Story promo campaign image, I used a variety of tools and products. The initial phase of this make-up was to do a complete bald cap on our model. We used a Davy Cap for this one. After applying the bald cap, we painted it in flesh tones for an even palette. Skin prep is always a priority, especially with these tight character images. I did a light cleanse with Koh Gen Do’s Cleansing Spa Water, which removes make-up and residue thoroughly without rinsing. I then followed up with Ceramiracle’s First Light Serum; their serum is perfect for hydrating the skin all day without leaving any residue. The final step for skin prep was applying Veil’s Sunset Light Primer to the entire face.

“On the skin tone side of her face, I used Veil’s Sunset Skin Foundation shade 3G. I kept it matte on camera with Veil’s new AuttoMatte, a mattifying touch-up base. For the painted side of her face, I first used Kat Von D Beauty’s Lock-It Foundation #41. I followed by [using] European Body Art’s Endura Pro Airbrush Paint to further seal it down, and create a more opaque paleness to the skin. I mixed the Endura Pro colors in Fetid Flesh, Tendon and their Prime White. Each campaign I create a certain color formula that becomes our primary paint base for all our characters. In this campaign my color palette was a very pale lavender type of gray.

“For the eyes, I started with Rituel De Fille’s Ash and Ember Eye Soot in Obsidian on both lids and worked upwards towards the eyebrow. At the lash-line, I mixed the Kat Von D Beauty 24-Hour Super Brow colors in Roxy and Aubergine and smudged it around on both the top and bottom. I then enhanced the smoky effect with purples from Viseart’s #08 Editorial palette. For the eyebrow, I also used the Kat Von D Beauty White Out Super Brow and brushed it into the brows lightly. The lashes are Mademoiselle’s Jenai silk lashes. I whitened those up as well with the same Super Brow.

“The lips on the purple side is the Kat Von D Beauty Everlasting Liquid Lipstick in Roxy and the white side is their Studded Kiss Crème White Out Mixer. Lose the Halo Lip Concealer by Sigma Beauty was used to help prevent feathering around the lip. This look was finished with a custom purple lens by Veiled Optics.”

Now go get creative!

Don’t forget to send us your Halloween looks so we can share your own Halloween inspo with our readers. Looks can be sent to [email protected].