Hello, L.A. IMATers!

We’ve got great news! We’ve added another layer to your experience at IMATS. This means more ticket options catered to your wants and needs, ensuring you are getting the best experience.

For a limited time, General Admission tickets are only $45—that’s a savings of $15! Act now because prices increase to $55 after the first 1,000 are sold for each day.

Need more time to shop and fulfill your #kitgoals? We now offer an IMATS Insider Pass. Oh, and other good news: The Weekend Bundle tickets are back!

What ticket is best for you? Let’s break it down …

The IMATS Insider Pass is a premium two-day ticket (both Saturday and Sunday admission) that gets you in an hour early on Saturday, Jan. 12 before General Admission! That’s right, go on and beat those crowds! Plus, you get an IMATS Swag Bag full of products from your favorite brands (a $200 + value). OMG, gurl! This ticket is on fleek.

The Weekend Bundle keeps you occupied all weekend long. Yep, you get in both days, worry free. This means full access to all classes. Get serious, get dedicated, get the bundle!

The General Admission tickets give you access to one day of IMATS. Do note that General Admission hours are slightly different this year, as Saturday admission will begin at 10 a.m. instead of 9 a.m. However, we’ve lowered the price of these tickets, now, depending how early you purchase them, you’ll be spending up to $15 less than last year’s ticket. So, go on, save some money and hit it hard for one day!

For all you Make-Up Artist magazine Pro-Card holders, your perks of getting in before General Admission on Saturday, expedited entry at any point, access to the Pro-Card Event, pro discounts with top brands, reserved front-row seating at educational classes and all-around IMATS clout remains the same. Choose one day or a Pro Weekend Bundle, either way you’re coming in style. Of course, with the addition of the IMATS Insider Pass, you may want to go that route instead. But no worries, simply bring your Pro Card, no matter which route you take, and you’ll still get all your pro perks. A Pro Card + an IMATS Insider Pass and you’ll be seriously unstoppable at IMATS this year!

Start with yes! See you soon!

Buy General Admission tickets or IMATS Insider Pass HERE. 

Buy Pro-Card tickets HERE.