This fall, Make-Up Artist magazine hosted its second International Make-Up Artist Trade Show in Toronto. As attendees lined up outside the door and packed the halls of the Toronto Congress Centre Nov. 6-7, it became clear the event had grown in popularity over the last year. In fact, attendance nearly doubled, with nearly 3,000 guests in 2010, up from 2009’s approximately 1,300.
Shopaholics got their fix with 36 local and international vendors. FACE atelier promoted its New Women of Color Foundations and L.A.-based Nyx sold out of its Jumbo Eye Pencil in Milk, an item popularized on YouTube. Obsessive Compulsive Cosmetics’ densely pigmented Nail Lacquers drew praise for their modern color palette and professional quality and Nurturing Force offered an aloe-based HD primer used in The Twilight Sage: Eclipse, according to company vice president Linda Rothstein-Sosnick.
Eco-minded shoppers had several options, from Yaby Cosmetics’ condensed palettes—which, according to owner Liz Yu, require less packaging than some palettes—to Royal & Langnickel’s SILK Pro Green Line of brushes, which feature bamboo handles and a cork case.
Keynote speaker Taylor Chang-Babaian, a two-time author and celebrity make-up artist, demonstrated how to create the sun-kissed, bronzed eye look often seen on J. Lo and Kim Kardashian. In the Royal & Langnickel booth, Vargas body painted a tribute to Diwali, the Indian festival of lights. Additional demonstrations and seminars ranged from Randy Daudlin’s “Anatomy of a Broken Nose” to FuseFX’s “Seams, Silicone and Skin” to Suzanne Patterson’s “The Camera-Ready Face in High Definition.”
M.A.C. International Director of Makeup Artistry Nadine Luke covered fall/winter runway trends with a video that gave viewers a backstage pass to runways around the world. And Dominick Briguglio, director of sales and education for Stila Cosmetics, caught viewers’ attention by starting his class, “HD Make-up in One Step” with a parade of models circling the Runway Stage. In classes throughout the weekend, prepping and priming the skin for flawless make-up application was a recurring theme.
Miranda Jory took home first prize on both days of the student competition, a rare feat in IMATS history. Her colorful Mad Hatter for the Alice in Wonderland beauty/fantasy competition and her evil stepmother creation in the Grimm’s Fairy Tales character/prosthetic challenge earned her top marks. Jory joked that she made her stepmother character “as ugly on the outside as she was on the inside.”
Throngs of YouTube fans gathered for online sensation Kandee Johnson’s seminar and energetic question-and-answer session. Johnson offered tips on favorite products, including the Dinair Mini-System Beauty Kit, Crown Brush’s IB103 Flat Bronzer and M.A.C. Paint Pots. She told her fans that “make-up is an art form that can transform lives. As an artist, you can make whatever products work for you. Be yourself and let your true self shine through.”
Eve Pearl encouraged up-and-coming artists to be smart and proactive. “You have to be your own business,” she said. And when he was asked about breaking into the special make-up effects business, keynote speaker Tom Savini told his audience, “Get in the door, whatever it takes. You must make your dreams come true or they will haunt you.”
For more images from the show, follow this link.