It’s no secret that the International Make-Up Artist Trade Show (IMATS) has killer education but let us put it into perspective.

IMATS has been around longer than any other make-up trade show, and we’ve formed relationships with some of the best in the business. Our master classes are intense and the instructors we book know industry secrets and love sharing them with young, striving make-up artists. ‘

So get ready Atlanta because we are about to bring you some heavy hitters! Danessa Myricks master of beauty application will be there as will Jonah Levy and Matthew Silva from Blue Whale Studio. Denise and Janice Tunnell (accomplished international make-up artists) will grace the IMATS Atlanta stage along with Stephanie Anderson (award-winning artist in the Atlanta area). Superstar make-up artist for women of color Sam Fine will be throwing down make-up knowledge as will Saj Mack (top artist in the Atlanta area), eclectic artist Romero Jennings and author DeShawn Hatcher (also Gunniess World Record holder for longest runway show). We are also very happy to announce Derrick Rutledge (celebrity stylist and make-up artist) will also be joining the Atlanta fun. And we are adding more every day. Be sure to check for updates.

Classes range from beauty to character make-up. Topics vary from how to do bridal make-up to prosthetic demonstrations to how to use new tools and techniques. Our panel discussions bring together teams that have delivered make-ups that have pushed boundaries. The panels are a great way to hear about the dynamics of working with a team and on set. We make sure to stock our Make-Up Artist magazine booth with the best of the best literature we can find regarding make-up and regularly have book signings where you can participate in a meet and greet with the author.

And all of this will come to Atlanta in November! We are excited to expand to Atlanta and can’t wait to see new guests. We hope this gives some people who couldn’t get to our other locations the access they need to get the education they want.

If you don’t have your tickets yet, visit our IMATS page to view shows and purchase tickets.