Following her Make-Up Artist magazine Instagram takeover for New York Fashion Week, Alex LaMarsh tells us all about the make-up trends she saw at M.A.C. and Make Up For Ever.


Make-Up Artist: What were three of the top beauty trends you saw at Fashion Week this year?

Alex LaMarsh: Berry-stained ombre lips were really in, with bold eyes. This left color on the lips in coral and berry shades but kept the attention on the eyes to give the make-up a very balanced look. It’s a big change from the super defined lips we are used to seeing on celebrities and models, and is really fresh for spring, which I loved.

Skin was really in for spring. No matte looks. No powder. It was all about fresh dewy skin. I mostly saw concealer where needed and if they used foundation or CC or BB cream they mixed it with moisturizer to keep it fresh and glowing. Not too shimmery and definitely not matte.

Bold eyes were all over the runways this season. The ones that stood out the most to me were the very dark smokey with a touch of pearlescent or the very doll-like eyes inspired by 1960’s fashion.

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Photo by Erik Walter

MA: What was your favorite look and why?

AL: It’s a hard choice as the looks for SS17 were such fun! But I have to say my favorite look was the one created by darling Romero Jennings of M.A.C. for Carmen Marc Valvo. It was feminine, fresh and really captured the idea of spring/summer with its light playful attitude. I like that it’s something women and artists can easily adjust to be wearable for street or would translate well on set.

Photos by Alex LaMarsh

MA: What organization or technique do you think worked really well for backstage make-up teams?

AL: Normally backstage I see a list of products artists are allowed to use and a face chart. This time they just had digital Polaroids printed and taped up in the artists’ work spaces of what the look should be. The artists seemed to have more free-rein with how they achieved that look on each face. In the end the key artist just gave feedback on the minor tweaks they wanted to see done for each face. It made for an active, friendly and fun environment.


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