Who will be named YouTube Beauty Vlogger of the Year? The beauty vlogosphere is one step closer to finding out: Wednesday, NYX Cosmetics announced that is has chosen six finalists to compete in its Fine Artistry of Cosmetic Elites Awards, held Aug. 24 in Los Angeles.
The FACE Awards are designed to recognize beauty vloggers’ make-up, education and video-production skills as well as their creativity and online reach. This year’s FACE Awards launched in April with a series of video challenges for bloggers ages 15 and older; since then, the pool of more than 1,000 entrants was narrowed to 30, then 20, then 12. The first 30 entrants in the competition were selected by an NYX Cosmetics panel, each round after that was decided by popular vote. Challenges included vintage, futuristic and superhero/supervillain beauty looks.
The six finalists announced Wednesday are: Katherine Ward (xxmakeupiscoolxx), Adelaine Morin (C0OK1EMONSTER), Alexys Fleming (MadeYewLook), Missy Living (start2finishmua), Leina Novicio (MakeupByLeinaBaaaby) and Sarah Burgett (BeautyPolice101).
“The NYX FACE Awards was launched last year as a way to give back to the beauty vlogger community that supported and popularized the NYX Cosmetics brand to what it is today,” explained NYX Marketing Events Manager Miriam Rodriguez.
“As a direct result of winning the competition and being named our 2012 Beauty Vlogger of the Year, Charis, under the name Charismastar on YouTube, is now one of the premiere beauty gurus, with a healthy following of over 150,000 subscribers today. Our runners-up have received a huge number of awards and accolades participating in the competition, including last year’s finalist Angie Davis, who won the prestigious Ve Neill Legends of Makeup Scholarship to attend Cinema Makeup School.
“The soul of this entire competition and idea behind its birth was to give exposure to the talented and creative individuals who make up the beauty community that we’ve always called a close friend.”
The finalists will fly to Los Angeles Aug. 20 to compete in a live make-up challenge held Aug. 24. The grand-prize winner will receive $25,000, the title YouTube Beauty Vlogger of the Year, access to beauty-industry insiders and national publicity. The five runners-up will each receive a year’s supply of NYX Cosmetics.
For more on the competition itself, see Make-Up Artist magazine Issue 104, on stands Sept. 10. To see videos submitted to the competition, go to blog.nyxfaceawards.com/.