Aiming to be France’s premiere public event, the Painture Festival will be fully devoted to body painting, in which artists will compete, display their work, network and build the community. Producer Bertrand Orsal organized the festival, running Sept. 17 and 18, to popularize body painting in the country, which he says has been slow to embrace the art form.

“My experience as a body-painting photographer for five years now is that body painting is pretty well developed in the USA and most of Europe. France is a bit late. … This is a paradox as the country has a fair amount of make-up artists, brands and schools. The festival shall change that.”

The first day will have groups of painters doing camouflage demonstrations. The second day is a contest, with painters competing for the French title. Award-winning body-painting artists Einat Dan, Riina Laine and Houyam Hajlaoui will be among the judges. There will be prizes of €750 for first place, €500 for second place and €250 for third place, and an awards ceremony to conclude the festival.

The festival is sponsored by Cameleon Professional Bodypaint, Superstar and Planet Body Art. Orsal says local companies have shown support for the festival and are hoping to incorporate body painting as a marketing tool. He also launched a crowdfunding campaign on Ulule, which offers contributors rewards such as one-day and two-day passes, festival posters and backstage tours.

The Painture Festival will take place at the Château des Rochers in Nogent-sur-Oise, France. To contribute to the festival, visit the Ulule campaign. To join as an artist, model or sponsor, contact Orsal at [email protected]. Sponsors must be confirmed by Sept. 1.