PR_imageIn the midst of Paris Fashion Week, celebrity make-up artist Pat McGrath launched her first ever make-up product—Gold 001—in the Jardins des Tuileries. McGrath and her team debuted the product with free make-up applications to top models, editors and the general public.

“Gold 001 is a one-off revolutionary highly malleable formula—there is something magnificent about its pure form that leaves me breathless,” said McGrath in a statement.

The product can be used to accentuate eyes, brows, lips and skin. According to the packaging, Gold 001 “causes a heightened sense of confidence and a potential overdose of glamour.”

McGrath teased the product for weeks on her Instagram account, as well as at the Prada show during Milan Fashion Week. Models walked the runway with gilded lips and slicked-back hair for a futuristic look.

Gold 001 is part of a limited edition run of 1000 units and will be available in late October at

Just one more… Divine beauties at @Prada #makeupbypatmcgrath #pradaSS16 #MFW ✨✨✨

A photo posted by Pat McGrath (@patmcgrathreal) on