Updated Oct. 20, 2010

The International Make-Up Artist Trade Show, produced by Make-Up Artist magazine, returned for a second show in Sydney Sept. 18-19, with approximately 2,500 attendees and more than 50 make-up brands represented. It was a weekend of learning, networking and shopping for the make-up artists and aficionados in attendance.

“It’s so inspiring to hear everyone speak and great to be able to come and stock up on such a variety of products. I’ll definitely come back again,” said make-up artist Rachel Deeley of Western Australia.

Caitlin Betts

Local and international exhibitors spoke directly with artists and many U.S. retailers met their Australian customers for the first time. “We have been involved with all the trade shows for many years. We love seeing the students’ work and creativity—we see it as the future of business and of this industry,” said Susan Kelly, Royal & Langnickel Brushes’ director of sales and marketing.

 

 

 

2010_IMATS_Syd_HUB
HUB make-up

 

Speakers and educators included beauty specialists Karen Hopwood, Rae Morris, Koren Zander, Kevin James Bennett, Donna Mee, Emma Hack, Nicole Thompson and Colin Wilson; make-up effects artists Tom Savini, Bobbie Weiner, Gino Acevedo and Brian Sipe; body painters Yolanda Bartram and Maria Mormile and the Australian make-up team from the Emmy-winning miniseries The Pacific. The show’s key make-up and hair designer, Chiara Tripodi, and her team discussed their experiences working on the large-scale Steven Spielberg production, while head prosthetics designer Jason Baird described how his team of 40 artists created 100 prosthetic bodies for the show.

The Sydney Academy of Hair, Beauty & Make-up created hair and make-up looks inspired by Tim Burton’s Alice in Wonderland for a show on the Main Stage. On the Center Stage, M.A.C. Cosmetics and Royal & Langnickel Brushes sponsored the student make-up competition award show. In the beauty/fantasy category, themed Alice in Wonderland, Caitlin Betts of Adelaide’s Media Makeup Academy & Agency won the grand prize of $1000. In the character/prosthetic category, Polly McKay of Sydney’s Make-up Effects Group took home the big check.

Australian make-up artist and author Rae Morris discussed how to build a portfolio, get an agent and get shots published, and encouraged aspiring make-up artists to “throw yourself into the industry and train every day of the week. Eat, drink, and breathe make-up. Have passion and determination. Anyone can make it.”

Academy of Makeup

Other notable speakers included Bobbie Weiner (aka Bloody Mary), who demonstrated burn make-up and shared her career history. M.A.C. Cosmetics artist Emma Hack advised aspiring make-up artists and body artists not to wait for a job, but to get a portfolio together by hiring a photographer and practicing body art on a friend.

Make-up artist, actor and director Tom Savini rounded out the weekend with a question-and-answer session and advice for breaking into the industry and building a career.

“There is no formula for success,” he said. “Photograph everything you do and put photos in front of people who can hire you or help you. Have your portfolio with you at all times, because you never know who you are going to meet. You will meet people at the right place and at the right time. Just be ready.

For more images from the show, follow this link.