Highlights from IMATS London 2019 Emily Clayton for Mehron The first International Make-Up Artist Trade Show (IMATS) in London took place in 2002, and the event has since been an annual focus for make-up artists…
Looking back at the 2019 New York IMATS It’s become an annual pilgrimage now, where make-up artists from across the East Coast—and in some cases, a lot further—make their way to New York’s International Make-Up…
It’s that time of year again! Christmas trees festooned with ornaments, colorful lights dangling off rooftops, family and friends gathered around the hearth. BUT there’s another reason to celebrate this time of year … IMATS NEW…
One of the things Georgina Ryland loves most about body painting is that it doesn’t sit on a wall like a canvas. It breathes and moves around. It’s transformative. It’s a walking illusion. It’s a…
We all know the make-up industry is a beast and becoming a make-up artist requires an insane amount of persistence, passion and innovation. Any time make-up artists trudge their way through an overgrown forest of…
It’s no secret that the International Make-Up Artist Trade Show (IMATS) has killer education but let us put it into perspective. IMATS has been around longer than any other make-up trade show, and we’ve formed…
The mixer will kick off IMATS Vancouver and give Make-Up Artist Pro-Card holders, make-up enthusiasts and everyone in between a chance to mingle with industry professionals.
In time for Halloween, our biggest issue ever is full of ghoulish tricks and treats! For this Products and Tools issue, we cover tattoo make-up, counterfeit cosmetics and your favorite splurge vs. steal products. ALSO:…