Meet the WOMEN behind the brands and shops changing the shape of the industry.
Suzanne Carter - M.Y.O. Cosmetics
“It started with a vision to streamline bulky make-up bags, to develop a customizable system to create the perfect Makeup/Touch Up Kit.” - Suzanne Carter
Working in collaboration with professional make-up artists, Suzanne Carter—founder of M·Y·O [Makeup Your Own] Cosmetic Cases—innovated a first-of-its-kind, eco-efficiency tool that’s transforming the way artists do make-up! Their intentional design stows multiple types of make-up, keeps products sanitary, saves valuable make-up application time, and in actor/client make-up bags, saves space and weight!
FOUNDED IN: 2017 | BASED IN: VANCOUVER, B.C. CANADA | STAFF SIZE: 3
MYOCOSMETICCASES.COM | @MYOCOSMETICCASES
Melanie Mills - Melanie Mills Hollywood
“I’ve always been attracted to beauty, glamour and skin. I love to make people feel better about themselves with a few strokes of my brush.” - Melanie Mills
Melanie Mills launched Melanie Mills Hollywood with a goal to create statement products that exude a natural sexiness and most importantly confidence! As a pro working on Dancing with the Stars, Melanie identified the need for glowing face and body make-up that wouldn’t stain or get all over the place. Launching ‘Gleam Culture’—star-quality beauty made easy for every woman every day—Melanie Mills Hollywood’s line is good for the skin, multi-purpose and multi-cultural.
FOUNDED IN: 2014 | BASED IN: LOS ANGELES, CA | STAFF SIZE: 5
MELANIEMILLSHOLLYWOOD.COM | @GLEAM_MELANIEMILLS
Anna Priadka - Makeup 54
“I've always been obsessed with make-up that gets you seen. Color blocking, monochrome, glossy lids and bold lips have always been my thing!” - Anna Priadka
Anna Priadka grew up to the sound of ‘70s pop, the ’80s new electronic era and the birth of supermodels in magazines and make-up books. Captivated by a time of fearless fashion and photography, high gloss and bold beauty looks led her to launch MAKEUP54, in 2015, originally an Instagram project to re-create distinctive looks of the period. The brand launched in 2018 four long-wear fluid lipsticks and a glitter lip topper, and is set to expand further this year.
FOUNDED IN: 2015 | BASED IN: LONDON | STAFF SIZE: 1
MAKEUP54.COM | @MAKEUP54
Lauren Bonczek - LBB Artistry & FX
“Put your heart and soul into what you believe in, and be open to learning along the way, because amazing things will happen.” - Lauren Bonczek
LBB Artistry & FX was founded in 2014 by Lauren Bonczek, who is a master artist concentrating in special effects. With her degree in art, she uses her skills to sculpt and mold her prosthetics, creating realistic injuries. Since receiving her certification in military moulage injury simulation, Lauren has worked on numerous projects including film festivals, and has created injuries for EMT Task Force for an active shooter drill.
FOUNDED IN: 2014 | BASED IN: NORTH JERSEY, NJ | STAFF SIZE: 1
LBBARTISTRYFX.COM | @LBBARTISTRY_FX
Lauri Smetona - Revealu Skincare, Inc.
“Be you naturally.” - Lauri Smet Ona
In 2014 Lauri Smetona began the journey to discover skincare products that could protect and rejuvenate the skin. Wanting to lessen the exposure to toxins and chemicals, it became all about the water since it’s essential for adequate moisturizing and optimum cellular function.
RevealU products start with spring water infused with ions of platinum, gold, silver, copper, zinc and magnesium that accelerate a natural ion exchange to help hydrate the skin.
FOUNDED IN: 2014 | BASED IN: SAN CLEMENTE, CA | STAFF SIZE: 5
REVEALUSKINCARE.COM | @REVEALUSKINCARE
Shaina Azad - SUVA Beauty
“I have no problems making fun of myself,” Shaina admits. “I’m quirky, try to be funny and speak my mind.” - Shaina Azad
Since SUVA Beauty’s beginnings, Shaina Azad aimed to create a brand that represented her cosmetic artistry and personal style. Hence, SUVA Beauty is formulated to be bold, inventive, imaginative, weird and cheeky.
With Shaina at the helm, SUVA Beauty is consistently pushing to redefine and reinvent traditional beauty products. . A brand that started out of her backpack is now a global sensation available in over 40 different countries.
FOUNDED IN: 2015 | BASED IN: SURREY, B.C. CANADA | STAFF SIZE: 4
SUVABEAUTY.COM | @SUVABEAUTY
Siân Richards - Siân Richards London
“I believe that we are a global make-up community and that we have to support one another. We have to be conscious and caring to enhance that community and evolve together.” - Siân Richards
Siân Richards London, originally London Brush Company, was born to create the highest quality pro-driven cosmetics and tools for both seasoned pros and newbies. Born with a mission to unite beauty across the world, Siân’s eco-conscious cosmetics are original formulations, with colors for all skin tones. Made with love, SRL is independent and manufactures all products in the USA and Canada.
Siân is a multiple-nominated and award-winning, second generation make-up artist with a long successful movie career. She tests and refines all products on set in order to really put them through extreme and varied conditions. She is proud to be able to say that this is the source of excellence and sets SRL apart from the rest.
FOUNDED IN: 2009 | BASED IN: LOS ANGELES, CA | STAFF SIZE: 8
SIANRICHARDSLONDON.COM | @SIANRICHARDSLONDON
Devawn Testagrossa - Sanitation Conversation
“My company’s objective is to initiate change and disrupt current practices for sanitation standards within the beauty industry.” - Devawn Testagrossa
Devawn Testagrossa—founder of MMA-Multimedia Makeup Academy—started Sanitation Conversation through a collaboration with her students. While at their jobs on film sets, television sets or in other professional settings, her students were alarmed at the sanitation practices that their fellow make-up artists exhibited. Surprised to find that not all professional make-up artists had the training necessary to protect the health and wellness of their clients, Devawn took the initiative to partner with her students and launch a conversation about the lack of sanitation practices and standards within the make-up industry.
Born out of a converstation, Sanitation Conversation has grown into a movement providing sustainable sanitation kits, online education and certification for MUAs across the globe.
FOUNDED IN: 2019 | BASED IN: TROY, MI | STAFF SIZE:
SANITATIONCONVERSATION.COM | @SANITATIONCONVERSATION
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