Beauty vlogger Missy Lynn, of the YouTube channel Start2FinishMUA, won the 2013 NYX Cosmetics Fine Artistry of Cosmetic Elites (FACE) Awards on Aug. 24 at Siren Studios in Hollywood, Calif.
According to a NYX Cosmetics press release, Lynn, an active duty member of the United States Air Force, began her YouTube channel in 2010 to help her through a vulnerable time. After receiving encouragement from one of her fans, last year’s NYX FACE Awards winner Charis Lincoln (CharismaStar), Lynn entered the competition.
The FACE Awards are designed to recognize beauty vloggers’ make-up, education and video-production skills as well as their creativity and online reach. This year’s FACE Awards launched in April with a series of video challenges for bloggers ages 15 and older. Since then, the pool of more than 1,000 entrants was narrowed to 30, then 20, then 12, then six. The first 30 entrants in the competition were selected by a NYX Cosmetics panel, each round after that was decided by popular vote. Challenges included vintage, futuristic and superhero/supervillain beauty looks.
For the final live make-up challenge, Lynn and five other finalists had to create a look in front of an audience of fans, peers and industry insiders. The panel of five judges—including Toni K., NYX founder; Molly Sloat, director of trend development for ULTA Beauty; and celebrity make-up artist Billy B—chose Lynn as the overall winner, based on creativity, educational content, artistry and personality
In a NYX Cosmetics press release, Lynn had this reaction after the live event: “I’m so happy, motivated and overwhelmed. This moment is so surreal for me. I know winning this competition will take me to places I never even thought I could go—working with brands, being the face of brands and going to red carpet events. It was all a dream and now it has the chance to be my reality.”
Lynn received $25,000, the title YouTube Beauty Vlogger of the Year, access to beauty-industry insiders and national publicity. The five runners-up each received a year’s supply of NYX Cosmetics.
To see the top six finalists, click here.